This Toyota Corolla

What We See: In this digital pre-roll—that’s the jargon used to describe the ads that you have to endure before you get to see what you really want to watch—we see a target-shopper age-appropriate actor dressed in a target-shopper age-appropriate outfit in front of a Corolla S sedan that’s shot from that low, three-quarter front angle that makes any car look good. After a silly, target-shopper age-appropriate intro (“I get it, you’ve got places to go, kittens to see”), he suggests that instead, you “GO FUN YOURSELF. “Say whaaaaa? F bombs away! Then he pops into frame from the right side of the screen and instructs you to click on the car, not the Skip Ad button. By doing so, he promptly blocks most of another super that says something no one will read or remember, and then the whole scene morphs into Toyota’s 1964 World’s Fair globe–inspired mega ball umbrella logo.